Hello

I am Des Crofton, a Canadian corporate communications specialist based in Asia. This website is a showcase of my work as a freelance writer as well as a summary of my experience in advertising and corporate communications over the past 35 years. I welcome the opportunity to work with you on your next project and to create compelling messages that will inspire and motivate your customers and clients.

Profile

In my career, I have worked as an …

  • Advertising copywriter and creative director
  • Account director for a global pr firm
  • Inhouse corporate communicator
  • Freelance writer for leading corporations

I am proficient in …

  • Writing, copyediting, proofreading
  • Scriptwriting and speechwriting
  • Editorial (articles, opinion pieces, commemorative books etc.)
  • Creative strategy & direction
  • Digital media

I am familiar with …

  • Asian and Western markets
  • Finance, transport, property and construction sectors
  • Developments in technology
  • New design trends

I work with a network of …

  • English and Chinese writers/ translators
  • Designers and photographers
  • Video production houses
  • Sustainability consultants

I can produce your next …

  • Annual/sustainability report
  • Corporate brochure, video
  • Company website
  • Speech and/or PowerPoint presentation
  • Press release or feature article

I will provide you with a quotation based on the …

  • Comprehensiveness of your brief
  • Estimated time for completion
  • Additional services required

Contact me today for a quote on your next project.

Brands Served

Projects